/* Design 2 — Focus: dark, high-contrast editorial, amber accent, mobile-first */
:root{
  --bg:#0d0f12;
  --surface:#15181d;
  --surface-2:#1c2027;
  --ink:#f2f4f7;
  --muted:#9aa3af;
  --line:#262b33;
  --accent:#ffb020;
  --accent-2:#ff7a45;
  --accent-ink:#ffca62;
  --radius:14px;
  --wrap:1000px;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{
  margin:0;background:var(--bg);color:var(--ink);line-height:1.55;font-size:16px;
  font-family:'Inter',system-ui,-apple-system,Segoe UI,Roboto,sans-serif;
  -webkit-font-smoothing:antialiased;
}
a{color:inherit;text-decoration:none}
.wrap{width:100%;max-width:var(--wrap);margin:0 auto;padding:0 18px}
main.wrap{padding-top:22px;padding-bottom:64px}
h1,h2,h3{font-family:'Space Grotesk',sans-serif;line-height:1.08;margin:0 0 .4em;letter-spacing:-.02em}
h1{font-size:clamp(32px,9vw,60px);font-weight:700}
h2{font-size:clamp(22px,5vw,32px);font-weight:600}
h3{font-size:20px;font-weight:600}
h4{font-family:'Space Grotesk',sans-serif;margin:0 0 10px}
p{margin:0 0 1em}
.muted{color:var(--muted)}
.eyebrow{display:inline-block;font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;
  color:var(--accent-ink);margin-bottom:16px}
.lead{font-size:clamp(16px,3.6vw,20px);color:var(--muted);max-width:58ch}
.section-lead{color:var(--muted);margin-top:-4px;max-width:60ch}

/* header */
.site-header{position:sticky;top:0;z-index:20;background:rgba(13,15,18,.82);
  backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.header-inner{display:flex;align-items:center;gap:14px;min-height:62px}
.brand{display:inline-flex;align-items:center;gap:10px;font-family:'Space Grotesk',sans-serif;
  font-weight:700;font-size:19px}
.brand-logo{display:block;height:28px;width:28px}
.brand-word{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:20px;color:var(--ink)}
.brand-suf{color:var(--accent)}
.brand-mark{width:14px;height:14px;border-radius:50%;background:var(--accent);
  box-shadow:0 0 0 4px rgba(255,176,32,.15)}
.nav{display:flex;gap:4px;margin-left:auto;overflow-x:auto;scrollbar-width:none}
.nav::-webkit-scrollbar{display:none}
.nav-link{white-space:nowrap;font-size:14px;font-weight:500;color:var(--muted);padding:8px 12px;border-radius:8px}
.nav-link:hover{color:var(--ink)}
.nav-link.is-active{color:var(--bg);background:var(--accent);font-weight:600}

/* hero */
.hero{padding:44px 0 14px;border-bottom:1px solid var(--line);margin-bottom:8px}
.hero h1{color:var(--ink)}
.hero h1 em,.hero h1 .hl{font-style:normal;color:var(--accent-ink)}
.hero-cta{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}
.btn{display:inline-flex;align-items:center;justify-content:center;font-weight:600;
  padding:14px 22px;border-radius:10px;font-size:15px;transition:.15s;border:1px solid transparent;cursor:pointer}
.btn-primary{background:var(--accent);color:#1a1206}
.btn-primary:hover{background:var(--accent-ink)}
.btn-ghost{background:transparent;border-color:var(--line);color:var(--ink)}
.btn-ghost:hover{border-color:var(--accent);color:var(--accent-ink)}

/* stats */
.stats{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;margin:28px 0;
  background:var(--line);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.stat{background:var(--surface);padding:18px}
.stat-value{font-family:'Space Grotesk',sans-serif;font-size:30px;font-weight:700;color:var(--accent-ink)}
.stat-label{color:var(--muted);font-size:13px}

.section{margin:44px 0}

/* funnel */
.funnel{display:grid;gap:10px;counter-reset:step}
.funnel-step{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);
  padding:18px;position:relative;counter-increment:step}
.funnel-step::before{content:counter(step);position:absolute;top:14px;right:16px;
  font-family:'Space Grotesk',sans-serif;font-size:34px;font-weight:700;color:var(--surface-2)}
.funnel-step strong{display:block;font-size:18px;margin:4px 0;font-family:'Space Grotesk',sans-serif}
.funnel-step p{margin:0;color:var(--muted);font-size:14px}
.funnel-hint{font-size:12px;color:var(--accent-ink);font-weight:600}
.funnel-step--buy{border-color:var(--accent);background:linear-gradient(180deg,rgba(255,176,32,.08),transparent)}

/* hub grid */
.hub-grid{display:grid;gap:14px}
.hub-card{display:block;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);
  padding:22px;transition:.18s;position:relative;overflow:hidden}
.hub-card::after{content:"";position:absolute;inset:0 auto 0 0;width:3px;background:var(--accent);transform:scaleY(0);transform-origin:top;transition:.2s}
.hub-card:hover{border-color:var(--accent);background:var(--surface-2)}
.hub-card:hover::after{transform:scaleY(1)}
.hub-card-top{display:flex;align-items:baseline;justify-content:space-between;gap:10px}
.hub-card h3{margin:0;font-size:22px}
.hub-count{font-size:12px;color:var(--muted);white-space:nowrap;font-family:'Space Grotesk',sans-serif}
.hub-tagline{color:var(--muted);font-size:14px;margin:8px 0 12px}
.hub-more{color:var(--accent-ink);font-weight:600;font-size:14px}

/* chips */
.chips{display:flex;flex-wrap:wrap;gap:7px;margin:12px 0}
.chip{font-size:12px;color:var(--muted);border:1px solid var(--line);padding:5px 11px;border-radius:6px}

/* pain map */
.pain-list{display:grid;gap:8px}
.pain-row{display:grid;grid-template-columns:1fr auto auto;align-items:center;gap:12px;
  background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:16px;transition:.15s}
.pain-row:hover{border-color:var(--accent);background:var(--surface-2)}
.pain-name{font-weight:600}
.pain-solves{color:var(--accent-ink);font-size:13px;font-weight:600}
.pain-cta{white-space:nowrap;font-size:13px;font-weight:700;color:var(--accent);
  border:1px solid var(--accent);padding:7px 14px;border-radius:999px;transition:.15s}
.pain-row:hover .pain-cta{background:var(--accent);color:#0d0f12}

/* breadcrumbs + head */
.crumbs{font-size:13px;color:var(--muted);margin:6px 0 20px;display:flex;gap:8px;flex-wrap:wrap;align-items:center}
.crumbs a:hover{color:var(--accent-ink)}
.crumbs span{opacity:.4}
.crumbs .crumbs-current{color:var(--ink);font-weight:500;max-width:100%;
  overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.page-head{margin-bottom:8px;padding-bottom:20px;border-bottom:1px solid var(--line)}

/* article list */
.article-list{list-style:none;margin:0;padding:0;display:grid;gap:6px}
.article-item>a{display:flex;align-items:flex-start;gap:14px;background:var(--surface);
  border:1px solid var(--line);border-radius:10px;padding:16px;transition:.15s}
.article-item>a:hover{border-color:var(--accent);background:var(--surface-2)}
.article-num{flex:none;width:28px;font-family:'Space Grotesk',sans-serif;font-weight:700;color:var(--accent-ink);font-size:15px}
.article-title{font-weight:500}
.article-item.is-conversion>a{border-color:var(--accent);background:linear-gradient(180deg,rgba(255,176,32,.08),transparent)}
.badge{margin-left:auto;align-self:center;font-size:11px;font-weight:700;color:#1a1206;
  background:var(--accent);padding:3px 9px;border-radius:6px;white-space:nowrap}
.article-tags{display:flex;flex-wrap:wrap;gap:6px;padding:6px 0 2px 42px}
.tag{font-size:12px;color:var(--accent-ink);border:1px solid var(--line);padding:3px 9px;border-radius:6px}
.tag:hover{border-color:var(--accent)}

/* link cards */
.link-cards{display:grid;gap:10px}
.link-card{display:block;background:var(--surface);border:1px solid var(--line);
  border-radius:10px;padding:16px;font-weight:500;transition:.15s}
.link-card:hover{border-color:var(--accent);background:var(--surface-2)}

/* post */
.post{max-width:720px}
.post-meta{color:var(--muted);font-size:14px;margin:-4px 0 8px}
.post-body{margin-top:20px;font-size:17px;line-height:1.72}
.post-body h2{margin-top:1.5em;font-size:24px}
.post-body h3{margin-top:1.3em;font-size:18px}
.post-body p{margin:0 0 1.05em}
.post-body ul,.post-body ol{margin:0 0 1.05em;padding-left:1.3em}
.post-body li{margin:.3em 0}
.post-body strong{color:var(--ink)}
.post-body blockquote{margin:1.2em 0;padding:2px 0 2px 18px;border-left:3px solid var(--accent);
  color:var(--muted);font-style:italic}

/* article building blocks */
.fig{margin:1.6em 0;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:var(--surface)}
.fig-art{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:8px;
  padding:30px 20px;background:linear-gradient(135deg,var(--surface-2),var(--surface));text-align:center}
.fig-glyph{font-size:40px;line-height:1}
.fig-title{font-weight:700;font-size:16px;color:var(--accent-ink)}
.fig figcaption{padding:11px 16px;font-size:13px;color:var(--muted);border-top:1px solid var(--line)}
.bars{display:grid;gap:12px;padding:22px}
.bar-row{display:grid;grid-template-columns:1fr;gap:5px}
.bar-label{font-size:14px;font-weight:600}
.bar-track{height:10px;border-radius:999px;background:var(--surface-2);overflow:hidden}
.bar-fill{display:block;height:100%;border-radius:999px;background:var(--accent)}
.bar-note{font-size:12px;color:var(--muted)}
.callout{display:flex;flex-direction:column;gap:3px;margin:1.4em 0;padding:15px 17px;border-radius:12px;
  font-size:15px;line-height:1.6;border:1px solid var(--line);background:var(--surface)}
.callout strong{font-size:13px;text-transform:uppercase;letter-spacing:.04em}
.callout--info{background:rgba(255,176,32,.08);border-color:rgba(255,176,32,.3)}
.callout--info strong{color:var(--accent-ink)}
.callout--warn{background:rgba(255,122,69,.1);border-color:rgba(255,122,69,.35)}
.callout--warn strong{color:#ff9a6b}
.callout--ok{background:rgba(61,220,132,.08);border-color:rgba(61,220,132,.3)}
.callout--ok strong{color:#4fd88f}
.sources{margin:2em 0 0;padding:18px 20px;background:var(--surface);border:1px solid var(--line);border-radius:12px}
.sources h3{margin:0 0 10px;font-size:14px;text-transform:uppercase;letter-spacing:.04em;color:var(--muted)}
.sources ol{margin:0;padding-left:1.2em}
.sources li{font-size:13px;color:var(--muted);margin:.4em 0}

/* buy block (Wildberries conversion) — compact */
.buy{display:flex;gap:14px;align-items:center;margin:26px 0;padding:14px 16px;
  border-radius:14px;background:var(--surface);border:1px solid var(--line)}
.buy-jar{flex:none;width:72px;height:72px;object-fit:contain;border-radius:10px;background:#fff}
.buy-body{min-width:0;flex:1}
.wb-logo{display:block;flex:none}
.buy-badge{display:inline-block;font-size:11px;font-weight:700;text-transform:uppercase;
  letter-spacing:.04em;color:#ff7ad9;margin-bottom:2px}
.buy-title{margin:0;font-size:16px;line-height:1.25;color:var(--ink)}
.buy-sub{margin:3px 0 0;color:var(--muted);font-size:13px;line-height:1.45}
.buy-actions{display:flex;align-items:center;gap:14px;margin-top:11px;flex-wrap:wrap}
.buy-btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;height:42px;
  padding:0 18px;border-radius:10px;font-weight:700;font-size:14px;color:#fff;
  background:linear-gradient(135deg,#8617c9,#e31c79);
  box-shadow:0 8px 18px -8px rgba(196,23,138,.65);transition:transform .12s,filter .12s}
.buy-btn .wb-logo{border-radius:6px}
.buy-btn:hover{transform:translateY(-1px);filter:brightness(1.08)}
@media(max-width:520px){
  .buy{flex-direction:column;align-items:flex-start;text-align:left}
  .buy-jar{width:56px;height:56px}
  .buy-btn{width:100%}
}
.cta-box{background:linear-gradient(160deg,var(--surface-2),var(--surface));
  border:1px solid var(--accent);border-radius:var(--radius);padding:24px;margin:30px 0}
.cta-box h3{margin:0 0 6px;color:var(--accent-ink)}
.cta-box--soft{border-color:var(--line);background:var(--surface)}
.cta-box--soft h3{color:var(--ink)}
.post-nav{display:flex;justify-content:space-between;gap:12px;margin-top:28px;flex-wrap:wrap}
.post-nav-link{flex:1;min-width:44%;background:var(--surface);border:1px solid var(--line);
  border-radius:10px;padding:14px;font-size:13px;color:var(--muted);transition:.15s}
.post-nav-link:hover{border-color:var(--accent);color:var(--ink)}
.post-nav-link--next{text-align:right}

/* footer */
.site-footer{border-top:1px solid var(--line);padding:40px 0;background:var(--surface)}
.footer-inner{display:grid;gap:26px}
.footer-col h4{font-size:12px;text-transform:uppercase;letter-spacing:.12em;color:var(--muted)}
.footer-link{display:block;padding:4px 0;color:var(--muted)}
.footer-link:hover{color:var(--accent-ink)}
.disclaimer{font-size:12px;color:var(--muted);opacity:.75;margin-top:10px}

@media(min-width:640px){
  .stats{grid-template-columns:repeat(4,1fr)}
  .funnel{grid-template-columns:repeat(4,1fr)}
  .hub-grid{grid-template-columns:repeat(2,1fr)}
  .link-cards{grid-template-columns:repeat(2,1fr)}
  .footer-inner{grid-template-columns:2fr 1fr 1fr}
}